“Do It Again” – Kirk Franklin Inspires Hope with New Anthem
Gospel legend and cultural icon Kirk Franklin makes a triumphant return with his powerful new single “Do It Again”—a song filled with bold declarations, soul-stirring vocals, and a timely message of faith, endurance, and renewal. The track is a soul anthem for anyone who’s faced despair, uncertainty, or the temptation to give up. Through this new release, Franklin once again affirms his place as a cornerstone of gospel music, just ahead of receiving the BET Ultimate Icon Award at the 2025 BET Awards on June 9.
Speaking on the heart behind the song, Franklin shared:
“This song is for anybody who’s ever felt like giving up. ‘Do It Again’ is my reminder, and hopefully yours, that God hasn’t changed. If He brought you through before, He’ll do it again. It’s not over. There’s still purpose in your pain, and joy is on the way.”
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A Soulful Plea Turns into a Bold Declaration
The single begins with an intimate moment of honesty—a prayerful monologue between man and God:
[Intro] Hey God, it’s meYou seem quiet lately
So glad to know You didn’t forget about us
Ayy!
Franklin’s vulnerability sets the tone, reflecting on the silent seasons of life and reminding listeners that God’s faithfulness never wavers.
Real Talk in the Verse: A Reflection of Collective Struggle
[Verse 1]
I know, I know, you know, we know
Life is harder than it’s been before
And I know, I know, you know, we know
It’s not the end, I’m here for so much more
See, the tears we cry together
See this pain, it won’t last forever
God is working on something for you
Somehow, right now (Yes)
Right now, yes right now (Yes, listen)
Franklin poetically captures the collective challenges of today’s world while sowing hope with the promise that pain is temporary and divine intervention is always in motion.
The Chorus: A Call to Stand, Believe, and Receive
[Chorus]
Open your eyes
Lift your head high
Know that His yes is on the way (It’s coming)
He heard the prayers you prayed
So fight
I’m still alive (Thank Ya)
I made it through another day (One more day)
Something’s ’bout to change
This rousing chorus is both a celebration of survival and a bold call to faith. Franklin invites listeners to see beyond the current struggle and recognize the incoming “yes” from God.
Declaration in the Hook: The God Who Repeats Miracles
[Hook]
He’ll do it again
He’ll do it again
He’ll do it again
Let the church say Amen (I need a witness up in here, ha, let’s go!)
With this repeated refrain, Franklin testifies to God’s consistency. The hook bursts forth like a victorious chant—fueled by church choir energy and gospel bravado.
Beyond the Music: Franklin’s Expanding Impact
As “Do It Again” makes waves across platforms, Kirk Franklin continues to amplify his influence beyond the studio. In June 2025, he announced a groundbreaking partnership with Insignia Assets, a Black-owned and self-funded entertainment company. Under this venture, Franklin’s Fo Yo Soul Recordings and CLTRE Lab join forces with Insignia’s music and film divisions—including 3 Diamonds Entertainment, Undivided Entertainment, and Icho Group—creating a powerhouse for gospel, R&B, and faith-centered media.
One of the first major media projects from the partnership is “Den of Kings”, a dinner conversation series premiering on Father’s Day, June 15, on Franklin’s YouTube channel. The premiere episode, centered on Fatherhood, will feature guests like D.C. Young Fly, Kountry Wayne, Lou Young, and Devale Ellis.
Legacy in Motion
From redefining gospel music to pioneering fresh media frontiers, Kirk Franklin continues to impact hearts and culture. With “Do It Again,” he delivers not just a song, but a timely reminder that even in silence, God is near and He’s not done yet. The anthem, paired with Franklin’s expanding creative empire, reminds listeners across generations that no matter the struggle, God will do it again.
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